It’s the difference between just watching TV and tumbling into another world. Movies like Avatar depend on rich black shadows, dazzling reflections, and vibrant colors to draw you into the world of the filmmaker for an immersive experience you’ll never forget. When it comes down to it, no matter how big or expensive your display may be, without calibration… you’re just watching a big TV.
Why should brand new high-end video need calibration?
Manufacturers know how much competition there is in the big-box stores. The sets that sell are the ones that look brighter in the well-lit store, the ones that seem more colorful or sharper. Unfortunately, how it looks in the store doesn’t matter a bit compared to how it looks where you are going to watch it. Countless displays are returned every day because, “they don’t look as good as they did in the store.”
But don’t give up hope! The film industry has taken great pains to calibrate the professional equipment they use to transfer their work from film to DVD and Blu-ray. That means the only missing step is professionally calibrating your equipment to match their “D65” standard.
Most people never enjoy the accuracy and clarity of their speakers as they were designed to be heard. Worse yet, many people don’t realize that sometimes their headaches and other subtle mood deficiencies result from the “ear fatigue” caused by improper or absent acoustical designs.
How does it work?
The trick is sending calibrated signals to your video display and optically measuring the results in a loop until the test equipment says your pictures match the signals. That way, we catch whites that are too blue, grays that are too black and color shifts in all imaginable directions, while accounting for how your viewing room is lit. At the end of the process, your set will respond as the filmmakers intended… and you can fall right into those other worlds.
But the installer said…
Unless your installer unpacked multimedia signal generators and color analyzing test equipment, you didn’t get calibration. Most installers adjust the standard user controls until the display “looks right” and don’t calibrate to any specific standard. Then, after the system “burns-in” over a few weeks of normal operation, it often looks different again. Manufacturers recognize that your system can only look it best and last the longest when it is professionally calibrated.
Expect your calibrated video display to:
- Deliver sharper, focused, full-resolution images
- Show full detail in the darkest and brightest parts of all scenes
- Be properly matched to your video systems and viewing environment
- Maintain accurate color balance at all picture light levels
- Produce a full range of accurate colors, including flesh tones, grass, sky, and sports jerseys
- Have a cinema theater “film look”
- Minimize picture distoritions, called “artifacts”
- Be easier on your eyes
- Last up to twice as long as the same display with factory default settings
- And most importantly… take you deep into the worlds the filmmakers intended!
Our video calibration technicians are trained and experienced in the art and “systems approach” science of optimizing video displays for the highest possible image quality. Each calibrationist has been certified through training and testing with the Imaging Science Foundation (ISF).
Using years of technical expertise, our audio experts will bring your home theater or media space to life adding color, texture, and accuracy to your home’s sound. We can also provide sound isolation allowing you to enjoy all the power and nuance of the latest blockbuster’s soundtrack while your loved ones are fast asleep in the neighboring room. As always, we believe in designs customized to your needs and your budget.